Top 5 Social Apps Performance in Belarus, Q4 2024

In the fourth quarter of 2024, the top social apps in Belarus showcased varied performance trends, with data provided by Sensor Tower.

TikTok - Videos, Shop & LIVE saw a steady increase in weekly revenue, peaking at approximately $68K in late November. Downloads reached a high of around 33K in the last week of December, while active users hovered around 3M throughout the quarter.

Instagram maintained a consistent weekly revenue, with a slight dip to $3.4K at the end of December. Weekly downloads peaked at nearly 22K in the final week, and active users remained stable, closing the quarter at approximately 2.7M.

Likee - Short Video Community experienced moderate revenue fluctuations, reaching around $519 in late December. Download numbers varied, peaking at 12K by the end of the year. Active users showed a notable increase, ending at approximately 319K.

Blink — friends location had a decline in downloads, from over 23K in early November to about 4K by year-end. Active users decreased from a high of 163K in early November to around 111K in December.

Threads demonstrated a downward trend in downloads, starting from over 19K in September to about 9K by the last week of December. However, active users consistently grew, peaking at approximately 527K at the end of the quarter.

These insights highlight the dynamic nature of social app engagement in Belarus, with more detailed analytics available from Sensor Tower.